At Xoobo, we have deep experience executing marketing strategies for small, mid, and large sized businesses across many industries. Our services include building high performance websites, executing robust search engine optimization campaigns (or SEO), pay-per-click management (or PPC), conversion rate optimization, and marketing analytics.
Your website is the single most important asset your company owns; it defines your brand, drives sustainable growth, and generates revenue. But in order to do all this, a website has to look good and convert its users. It also needs to be crawlable and search engine friendly. This is why it’s so important to choose the right company to build your website.
At Xoobo, we do things differently. We build custom tailored websites that are:
SEO is all about making your website more visible on Google and the other search engines. It is one of the most valuable traffic sources a business can have. We have seen SEO campaigns outperform national TV commercials.
Unfortunately, SEO is mostly a misunderstood science. And in order to be successful, your marketing team must abide by Google’s search policies and guidelines. This is why it’s so important to go with a knowledgeable SEO provider that you can trust.
With Xoobo’s SEO services you will get:
PPC marketing is all about driving targeted traffic to your website right now. It is a great traffic source to add to your marketing repertoire. Xoobo’s end goal for any PPC campaign is ROI (i.e. more revenue generated than money spent).
A profitable PPC campaign requires a unique blend of tech savviness, creativity, analytics, and someone that can bring all these elements together. Keywords have to be carefully selected, ad copies must be eye-catching, landing pages should be beautifully designed to convert visitors, and metrics carefully watched in order to make split second decisions. The entire user journey must be seamless and consistent.
With so much going on in a PPC campaign, it’s no wonder that so many businesses have had little success with it. This also means that you have to be very careful with who you trust to manage you PPC campaigns.
Xoobo has generated millions of dollars for businesses via PPC marketing (we know what it takes). With Xoobo you will get:
Marketing analytics is the process by which a business tracks the effectiveness of its marketing campaigns (such as revenue attribution).
In today’s world of marketing it is possible to track every small detail of your marketing campaign, your target demographic, your sales funnel, and your post sales follow up (i.e. customer service). This equates to millions and millions of data points. This is what the professionals refer to as, Big Data. But how do you join all that data together, what do you do with it, and most importantly, how do you mine actionable insights from it?
Enter Xoobo! We have been called Data Czars, Excel Gurus, Data Scientists, and various other appellations. We have a history of performing various levels of data wizardry and are not shy about it.
Our team’s knowledge spans across many disciplines and tools:
Conversion rate optimization is the process by which calculated changes are made to a website in order to increase the percentage of visitors that convert into customers. With CRO you are squeezing more out of your existing traffic. It is a very powerful marketing technique, when done right can double, triple, or even quadruple a business’ profits without generating additional traffic. The best part is that the growth is typically permanent.
However, CRO is a poorly understand science that requires a deep understanding of mathematics, data analytics, and consumer psychology (as well as the technology to execute experiments).
At Xoobo, we have been successfully running conversion optimization campaigns for nearly a decade. We have a tried, tested and true method to increasing your website’s conversion rates.