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Pay-per-click marketing (PPC) is all about driving laser-targeted traffic to your website via various ad platforms (such as Google Adwords, Facebook, LinkedIn, etc). The end goal is to generate more revenue than money spent (and then scale).
A profitable PPC campaign requires creativity, tech savviness, analytics, and someone that can bring these elements together. The right keywords have to be carefully selected, ad copies have to entice users to click, and landing pages have to convert visitors into leads.
With so many moving parts it’s no wonder why so many marketers fail to deliver net positive ROI on their PPC campaigns.
Xoobo uses a proprietary scientific method to split test various campaign parameters (such as keywords/target demographic, landing pages, ad copies, campaign settings, etc) to deliver you very low cost per impressions, clicks, and leads.
Run your ads on any ad platform such as Google Adwords, Microsoft Ad Center (better known as Bing Ads), Facebook, Linkedin, and Twitter. Our team has deep expertise on most ad platforms (which makes us a well-rounded partner).
Execute on any number of bidding strategies (pay per click, pay per impression or CPM, display advertisements, or retargeting and remarketing).
Design and development of high converting landing pages to funnel ad traffic to. Our landing pages look great and are designed to convert visitors into leads.
Robust analytics and KPI reporting to help track campaign progress and performance.
Commit to in-depth keyword research to unearth high commercial intent, low cost-per-click keywords. Additionally, analyze the competition to understand what keywords they are bidding on, and what language they are using on their ad copies.
Design and development of high converting landing pages that dynamically insert user search queries (i.e. dynamic keyword insertion or DKI), contain eye-catching visuals and compelling content, are mobile friendly, and contain all tracking scripts & parameters.
Setup campaign on ad platform. This includes uploading keywords, writing ad copies, linking to landing pages, setting tracking and goals, setting campaign parameters, etc.
Once the campaign has been launched, ongoing testing of ad copies, keywords, landing pages, and campaign parameters will ensue in order to tighten quality scores, bring costs down, and bring up conversions.
Commit to in-depth keyword research to unearth high commercial intent, low cost-per-click keywords. Additionally, analyze the competition to understand what keywords they are bidding on, and what language they are using on their ad copies.
Design and development of high converting landing pages that dynamically insert user search queries (i.e. dynamic keyword insertion or DKI), contain eye-catching visuals and compelling content, are mobile friendly, and contain all tracking scripts & parameters.
Setup campaign on ad platform. This includes uploading keywords, writing ad copies, linking to landing pages, setting tracking and goals, setting campaign parameters, etc.
Once the campaign has been launched, ongoing testing of ad copies, keywords, landing pages, and campaign parameters will ensue in order to tighten quality scores, bring costs down, and bring up conversions.
