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Search engine optimization (SEO) is the process by which a website is made more visible on Google, Bing, Yahoo, and the other search engines. When done right, it is one of the most powerful and valuable traffic sources that a website can have. We’ve seen SEO campaigns outperform national TV commercials.
There are many different ways to run a SEO campaign, and because of this, SEO has evolved into a mostly misunderstood science. We believe that the only way to do SEO is the right way. It is very important to strictly adhere to all of Google’s guidelines and policies, provide an excellent user experience for your website visitors, and create quality content that offers your readers something of value.
We are a white hat agency and we are open with our clients about our SEO processes. We explain everything upfront, and offer complete transparency throughout the campaign.
Xoobo strictly adheres to all of Google’s search policies and guidelines. We strongly believe that the only way to do SEO, is the right way.
Because we strictly adhere to Google’s guidelines, the results we achieve for our clients are permanent. It’s not out of the ordinary to see continuous and steady growth for an indefinite period of time.
Yes, SEO provides an evergreen traffic source. But did you know that there are many other benefits to running an SEO campaign? For example, on-page updates increase website conversion rates, 3rd party websites will drive additional traffic through inbound links, and viral content on social media will spread your brand far and wide beyond the search engines.
We provide detailed KPI reports covering metrics that demonstrate the progress and performance of the SEO campaign.
Analyze your current website and identify all areas that could be impeding on-page SEO progress (i.e. crawlability, dead/orphan pages, code cleanliness, page load speeds, domain canonicalization, metadata consistency, URL structure and SEO-friendliness, etc).
Commit to in depth market and keyword research to unearth high search volume, high commercial intent keywords. Our process starts with researching industry buzz words (or seed keywords), and then by inputting those seed keywords into Google’s keyword tool we unearth thousands of permutations and identify the best candidates from the pool (using various quality metrics).
Research competitor keyword rankings and metadata in order to understand how stiff the competition is, identify further keyword ideas, and seed ad copy/metadata ideas.
Execute on actual website updates in order to make it inline with Google’s guidelines and policies. Updates include coding, architectural/structural changes as required by the website audit, content updates as required by keyword/competitor research, etc.
Our expert team of copywriters create informative blog posts that give something of interest to your target demographic. Our blog posts are very well written and have the potential to go viral. Each post is written with a minimum of 1000 words, contains target keywords, and high quality images/media.
Blog posts created by our team of copywriters are then placed on your blog. This attracts visitors to your website and additionally builds SEO equity that is passed to your main site via anchored links. Blog posts are also placed on high ranking, industry relevant third party blogs (in the form of guest posts). The guest posts drive referral traffic, pass equity, and create brand awareness.
All blog posts are shared across your social media channels (Xoobo will set up social media profiles as necessary). Blog posts that perform particularly well (i.e. have the most shares) will then be promoted via paid advertising through those social channels (in order to drive further traffic, awareness, and equity).
Analyze your current website and identify all areas that could be impeding on-page SEO progress (i.e. crawlability, dead/orphan pages, code cleanliness, page load speeds, domain canonicalization, metadata consistency, URL structure and SEO-friendliness, etc).
Commit to in depth market and keyword research to unearth high search volume, high commercial intent keywords. Our process starts with researching industry buzz words (or seed keywords), and then by inputting those seed keywords into Google’s keyword tool we unearth thousands of permutations and identify the best candidates from the pool (using various quality metrics).
Research competitor keyword rankings and metadata in order to understand how stiff the competition is, identify further keyword ideas, and seed ad copy/metadata ideas.
Execute on actual website updates in order to make it inline with Google’s guidelines and policies. Updates include coding, architectural/structural changes as required by the website audit, content updates as required by keyword/competitor research, etc.
Our expert team of copywriters create informative blog posts that give something of interest to your target demographic. Our blog posts are very well written and have the potential to go viral. Each post is written with a minimum of 1000 words, contains target keywords, and high quality images/media.
Blog posts created by our team of copywriters are then placed on your blog. This attracts visitors to your website and additionally builds SEO equity that is passed to your main site via anchored links. Blog posts are also placed on high ranking, industry relevant third party blogs (in the form of guest posts). The guest posts drive referral traffic, pass equity, and create brand awareness.
All blog posts are shared across your social media channels (Xoobo will set up social media profiles as necessary). Blog posts that perform particularly well (i.e. have the most shares) will then be promoted via paid advertising through those social channels (in order to drive further traffic, awareness, and equity).
