Planning on launching a new website?
The first step is to select the right content management system (or CMS). However, with so many options to choose from, how do you identify the right one for your website?
Whether you’re about to start and manage your company’s blog, launch an eCommerce store, or simply create a personal brand, the go-to CMS for any website is WordPress – and here are 14 reasons why it’s the best one out there!
The best thing about WordPress is that it’s an open-source, freemium playground for web developers and designers. It’s not entirely free, per se, but allows you to install and use the software however you like, with no restrictions and limitations – giving you greater control and freedom over your website.
Since WordPress is an open source platform it’s always improving. Developers frequently collaborate to identify and fix bugs, as well as add new and/or improved plugins and themes.
Another important thing to remember is that WordPress is more than just a “blogging” tool. It’s an all-purpose content management system, with a list of capabilities that outshines other CMS.
Here are a few things you can do with WordPress outside of blogging:
And so much more.
Other content management systems don’t come with such versatility, which is one reason why WordPress powers 34% of the internet.
WordPress is the most popular, and the most powerful, content management system currently available.
It has been downloaded over 19.7 million times – and 500+ new websites are built on it every day.
Needless to say, in terms of market share, WordPress blows all of the other content management systems out of the water.
One of the main reasons behind its massive popularity is the fact that it can support different kinds of websites (more on that later).
But, how does the popularity of WordPress benefit its users?
Hiring web developers/designers can be difficult. With a well-known platform such as WordPress it actually makes it easier to hire designers and developers.
So, to conclude, with WordPress, you won’t have to worry about availability of resources.
Another great thing about using WordPress is that you become a part of a global, supportive family.
WordPress emerged as an open source platform in 2003 and has since evolved into the most advanced CMS to date.
Today, millions of individuals help make WordPress an easy-to-use CMS for others.
Apart from the support from other devs, you can also access WP’s extensive list of resources that address different topics, ranging from detailed instructions on how to install WordPress, to pieces on how administrative roles work.
In a way, it’s practically impossible to get stuck while creating/updating your WordPress website – you always have access to comprehensive resources and the advice of millions of users ready to help out.
While it’s true that you can get technical support for other content management systems as well, none of them have a global community as substantial and active as that of WordPress. Their users, at times, have to contact their customer support teams to seek help, which can take up to several days to respond.
WordPress offers superior customizability/flexibility compared to other content management systems. There are thousands of WordPress themes (or “templates,” if you will) that you can choose to create your website with ease. There’s a WordPress theme for virtually every kind of website/niche, and the best part is that you can customize them to your liking.
Apart from that, WordPress offers complete freedom when building your website from scratch, allowing you to design your website however you want and stand out from the crowd (the best practice is to build it over a starter theme, such as Underscores or HTML5 Blank).
The themes are easy to customize and usually don’t require very advanced coding. On WordPress, you can:
Some of the most popular WordPress themes include:
You can explore all the featured, popular, and latest WordPress themes here.
Most of the other content management systems don’t provide this level of flexibility.
Having access to thousands of plugins is perhaps the best thing about using WordPress.
Plugins are components that increase the functionality of a website for both webmasters and visitors.
Other content management systems also provide extensions and plugins, but in terms of both quantity and quality they don’t even come close to what WordPress has to offer.
These components do all the heavy (code-related) lifting in terms of adding features to WP sites such as forms, on-page SEO functionality, custom menus, etc to your website. All you have to do is install and activate them.
As of now, there are more than 50,000 plugins in the WordPress directory, with more being added every day.
From optimizing your landing pages for search engines to adding hamburger menus, there’s a WordPress plugin for everything.
Here are a few of the most essential WordPress plugins (with brief details on what they do):
The list above barely scratches the surface. Click here to explore all the plugins.
WordPress is considered one of the most SEO-friendly content management systems.
Thanks to certain plugins, you can manage and execute your search engine optimization efforts with ease.
These plugins make it easier for users with little or no knowledge about SEO to optimize their landing pages, the right way, and increase their chances of ranking higher in the SERPs.
Here are some of the best WordPress plugins for SEO:
So, in a way, on WordPress, you have an added advantage over users of other content management systems.
According to Google, 46% of users said that the one thing they disliked most about browsing was having to wait for pages to load.
So, an integral part of on-page SEO and user-experience is page load speed.
Increasing the page load speed of your website is difficult – WordPress makes it easier.
There are several WordPress plugins that can help you improve the speed of your website (without having to manually perform every change yourself).
Here are some of the best plugins for optimizing page speed:
With so many plugins, WordPress users never have to worry about on-page essentials.
Thanks to the plugins and flexibility that the platform has to offer, it’s easier to make your WordPress website mobile-friendly as opposed to sites built on other content management systems.
With a few simple clicks, you can create a smooth experience for your mobile visitors.
Here are some popular WordPress plugins that can help make your website more mobile-friendly:
Considering that 63% of all online traffic in the US comes from mobile devices, you’d be better off with WordPress.
Another great thing about using WordPress is that it requires fewer resources and a simple hosting plan.
The core WP software is just 8.5 MB in size, which is significantly smaller than other content management systems (for example, the core Drupal software takes up 100 MB on the server).
As far as hosting requirements are concerned, WordPress also works with the older versions of PHP and MySQL (5.6.20+ and 5.0+).
Ultimately, if you’re concerned about limited server resources and outdated hosting plans, then WordPress is the best option.
Compared to all other content management systems, the WordPress interface is user-friendly and extremely intuitive. Everything can be managed and administered with just a few clicks.
On top of that, WordPress also offers multi-user capability to make things even easier.
This allows you to create and assign roles to all the people managing and/or contributing to your website.
Each role comes with its own set of privileges, which gives you more control over the extent of “access” you wish to provide to different individuals.
The 6 default roles – and their privileges – include:
Remember – you can also create custom roles on your website.
Needless to say, other CMS don’t offer such freedom in terms of managing and administering your website.
Let’s talk security.
WordPress is by far the safest and the most secure content management system in existence.
Due to the platform’s popularity, you’d think that websites based on WordPress would be more prone to being hacked or fall victim to other cyber crimes.
On the contrary, due to this specific reason, WordPress has a dedicated security team – consisting of hot-shot developers and security researchers – which ensures that all WP websites have airtight security.
Since its inception in 2003, WordPress has undergone several security updates (and will continue to do so), all of which have made it the highly secure CMS that it is today (you can see the details of all previous security updates here).
Besides, there are some amazing plugins that can help strengthen your website even more, like Sucuri Security.
From plain text to videos, with WordPress, you can easily integrate different media formats with ease.
WordPress is designed to handle multimedia, and it does a better job at doing so than other content management systems.
The platform also supports oEmbed-enabled websites, which allow you to easily embed user-generated content from other social networks to your landing pages.
In a nutshell, you can do a lot more than just publish plain, text-only blog posts.
You can upload videos, share podcasts, and upload all different types of content on your WP website.
As discussed earlier, you can use WordPress to build virtually any kind of website, in any niche.
Most other content management systems are either meant for creating a specific type of website, or offer very limited capabilities.
But not WordPress – with this CMS, you can create:
Not only is there a wide selection of templates/themes to choose from, you also have the ability to place custom design elements on your landing pages.
Therefore, it doesn’t matter what your niche is – with WordPress, you can create a stunning website for everything.
WordPress isn’t only meant for small businesses and lean entrepreneurs. The platform offers tremendous scalability – the likes of which isn’t seen on any other platform. Some major websites like BBCAmerica.com, Whitehouse.gov, nypost.com, etc. are all based on WordPress.
You can use WordPress for a site of any size, receiving traffic of any size. At any time a WordPress website can handle thousands of users and millions of page views with ease.
However, to scale your website, you need appropriate configuration.
There are two ways to do that:
In any case, with a site powered by WordPress, there are no apparent limitations in terms of scaling.
From being the most popular choice for millions of webmasters to offering scalability like no other, there’s no reason why you shouldn’t opt for WordPress.
Time and again, this content management system has proven itself as the most reliable platform for millions of webmasters – be it in terms of security, content management, administration, or technical on-page SEO.
What is your favorite thing about WordPress? Tell us in the comments section below!